Google Ads
Spend
$3,588.93
Clicks
1,665
Impressions
15,182
CTR
10.97%
Avg CPC
$2.16
Conversions
0
Google Ads Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Direct Checkout | ABF | Search (Conversions) | $2,737.99 | 1,261 | 4,945 | 25.50% | $2.17 |
| Direct Checkout | ABF | Search (Value) | $339.77 | 94 | 601 | 15.64% | $3.61 |
| Direct Checkout | ABF | Search | $128.87 | 28 | 93 | 30.11% | $4.60 |
| AIA | PMax #2 | $73.55 | 159 | 6,515 | 2.44% | $0.46 |
| Direct Checkout | Search | $70.58 | 19 | 1,099 | 1.73% | $3.71 |
| Phone Promo | Search | LEAD FORM | $66.20 | 23 | 299 | 7.69% | $2.88 |
| AIA | Search | LEAD FORM | $63.14 | 20 | 491 | 4.07% | $3.16 |
| Phone Promo | Search #2 | $60.30 | 16 | 264 | 6.06% | $3.77 |
| Phone Promo | PMax | $48.52 | 45 | 875 | 5.14% | $1.08 |
Top Google Ads Keywords
| Keyword | Match | Campaign | Clicks | Impr. | CTR | Avg CPC | Spend |
|---|---|---|---|---|---|---|---|
| business internet and phone | Broad | Direct Checkout | ABF | Search (Conversions) | 290 | 966 | 30.02% | $2.46 | $711.95 |
| business phone and internet | Broad | Direct Checkout | ABF | Search (Conversions) | 297 | 754 | 39.39% | $2.07 | $615.22 |
| business phone and internet | Phrase | Direct Checkout | ABF | Search (Conversions) | 162 | 610 | 26.56% | $2.44 | $394.52 |
| business internet and phone | Phrase | Direct Checkout | ABF | Search (Conversions) | 102 | 376 | 27.13% | $2.32 | $236.16 |
| business wifi service | Broad | Direct Checkout | ABF | Search (Conversions) | 85 | 221 | 38.46% | $2.52 | $213.99 |
| business internet service | Broad | Direct Checkout | ABF | Search (Conversions) | 55 | 255 | 21.57% | $2.09 | $114.83 |
Google Ads Changes Made
- Direct Checkout | ABF | Search (Conversions): campaign status changed from PAUSED to ENABLED
- Direct Checkout | ABF | Search (Conversions): daily budget reduced from $350.00 to $200.00
- Direct Checkout | ABF | Search (Conversions): added negative keyword "sme phone packages" (Exact match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "best cell phone plans for business" (Exact match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "small business phone plans" (Exact match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "best business cell phone plans" (Exact match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "business cell phone plans" (Exact match)
- Direct Checkout | ABF | Search (Conversions): campaign status changed from ENABLED to PAUSED
- Direct Checkout | ABF | Search (Conversions): daily budget increased from $200.00 to $350.00
- Direct Checkout | ABF | Search (Conversions): keyword "business phone and internet" match type changed from BROAD to PHRASE
- Direct Checkout | ABF | Search (Conversions): keyword "business internet and phone" match type changed from BROAD to PHRASE
- Direct Checkout | ABF | Search (Conversions): added negative keyword "business cell phone" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "cell phone" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "phone plan" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "cell phone plans" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "phone plans" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "phone service" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "cell phone service" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "business phone service" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "mobile phone" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "wireless" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "cellular" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "mobile" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "smartphone" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "att phone" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "att wireless" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "t mobile" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): added negative keyword "verizon" (Phrase match)
- Direct Checkout | ABF | Search (Conversions): keyword "business phone and internet" match type changed to PHRASE
- Direct Checkout | ABF | Search (Conversions): keyword "business internet and phone" match type changed to PHRASE
- Direct Checkout | ABF | Search (Conversions): keyword "business wifi service" match type changed to PHRASE
- Direct Checkout | ABF | Search (Conversions): keyword "business internet service" match type changed to PHRASE
- Direct Checkout | ABF | Search (Value): keyword "business internet and phone" match type changed to PHRASE
- Direct Checkout | ABF | Search (Value): keyword "business phone and internet" match type changed to PHRASE
- Direct Checkout | ABF | Search (Value): keyword "business wifi service" match type changed to PHRASE
- Direct Checkout | ABF | Search (Value): keyword "business internet service" match type changed to PHRASE
- AIA | PMax #2: new Performance Max campaign created with $10.00/day budget
- AIA | Search | LEAD FORM: new Search campaign created
- Phone Promo | Search | LEAD FORM: new Search campaign created
- Phone Promo | Search #2: new Search campaign created
- Phone Promo | PMax: new Performance Max campaign created with $5.00/day budget
- Direct Checkout | Search: daily budget changed from $20.00 to $5.00
- Direct Checkout | ABF | Search: daily budget changed from $100.00 to $10.00
- Direct Checkout | ABF | Search (Value): new campaign created with Maximize Conversion Value bidding strategy
- Direct Checkout | ABF | Search (Conversions): new campaign created with Maximize Conversions bidding strategy
Meta Ads
Spend
$22,067.55
Clicks
19,158
Impressions
727,594
Leads
1,284
Purchases
1,148
CTR
2.63%
Avg CPC
$1.15
CPL
$17.19
Meta Ads Campaign Breakdown
| Campaign | Spend | Clicks | Leads | Purchases | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| AIA Full AI test | $5,680.51 | 3,471 | 218 | 12 | 2.21% | $1.64 | $24.70 |
| INTERNET AIR BUSINESS - Dynamic | $3,772.95 | 1,820 | 138 | 2 | 2.16% | $2.07 | $26.95 |
| CELL PHONE PROMO | $3,129.36 | 1,334 | 142 | 0 | 2.44% | $2.35 | $22.04 |
| AIA AI test - 2FA | $2,690.19 | 1,737 | 110 | 1 | 2.32% | $1.55 | $24.24 |
| INTERNET AIR BUSINESS V2 | $1,937.11 | 1,003 | 66 | 0 | 2.42% | $1.93 | $29.35 |
| INTERNET AIR BUSINESS - [Michael Test] - Dynamic | $1,289.27 | 445 | 37 | 0 | 2.09% | $2.90 | $34.85 |
| General Providers | Sales Campaign [Ad Sets] | $768.69 | 1,374 | 282 | 684 | 4.09% | $0.56 | $0.80 |
| Direct Checkout | Sales Campaign [ABF] | $414.49 | 626 | 0 | 0 | 3.33% | $0.66 | -- |
| Internet Air: Traffic V2 | $348.03 | 2,040 | 0 | 0 | 3.63% | $0.17 | -- |
| AIA Engagement Campaign | $346.46 | 336 | 87 | 1 | 2.59% | $1.03 | $3.94 |
| General Providers | Sales Campaign [Dynamic] | $273.95 | 501 | 129 | 286 | 3.72% | $0.55 | $0.66 |
| General Providers | Traffic Campaign [Ad Sets] | $271.73 | 871 | 0 | 0 | 1.98% | $0.31 | -- |
| AIA: Traffic | $259.53 | 1,831 | 0 | 0 | 5.89% | $0.14 | -- |
| Retargetting AIA | $223.75 | 102 | 4 | 0 | 1.89% | $2.19 | $55.94 |
| Phone Promo - Traffic V2 | $209.59 | 776 | 0 | 0 | 1.80% | $0.27 | -- |
| General Providers | Sales Campaign [Dynamic/Non-Pricing] | $189.12 | 281 | 66 | 162 | 4.24% | $0.67 | $0.83 |
| General Providers | Traffic Campaign [Dynamic] | $165.33 | 554 | 0 | 0 | 2.18% | $0.30 | -- |
| Internet Air: Retargeted | $97.49 | 56 | 5 | 0 | 1.79% | $1.74 | $19.50 |
Meta Ads Changes Made
- Account: Fiber Sales (act_1031103611422721) - Created new "AIA Engagement Campaign - Copy" campaign with $25.00/day budget
- Account: Fiber Sales (act_1031103611422721) - Created new "AIA Engagement Ad Set V1" with targeting: US, ages 25-65+, Advantage+ audience on, optimization goal set to Replies, bid strategy set to Lowest Cost
- Account: Fiber Sales (act_1031103611422721) - Billing charge of $250.00 processed
- Account: Fiber Connect v2 (act_1709743386305801) - "General Providers | Traffic Campaign [Dynamic]" status changed from Active to Inactive
- Account: Fiber Connect v2 (act_1709743386305801) - "General Providers | Traffic Campaign [Ad Sets]" status changed from Active to Inactive
- Account: Fiber Connect v2 (act_1709743386305801) - Billing charge of $819.00 processed
- Account: Fiber Connect v2 (act_1709743386305801) - Billing charge of $819.00 processed
- Account: Fiber Connect v2 (act_1709743386305801) - Billing charge of $819.00 processed
Reddit Ads
A Reddit Ads campaign was launched during this period: "Traffic | Ground Fiber Internet, AIA, & Network Providers" with a $20.00/day budget and CPC bidding. The campaign is currently active. Performance reporting data was unavailable from the Reddit Ads API for this period.
Work Completed
Google Ads
- Updated Fiber Google Ads: for all direct checkout campaigns, turned keywords to phrase match, checked search terms, and added negative keywords for phone service terms that were matching to broad
- Set up conversion value versus maximize conversions testing and reported back
- Added IDs to each plan and set up tracking on Google Ads
- Created a multistage Google campaign
- Set up conversions and conversion values on the fiberconnect.io form
- Modified the iframe script to record Meta Pixel conversions and added to Lovable
Meta Ads
- Created Reddit campaign at $20/day
- Created 2 new ad groups on Reddit campaign for AIA
- Launched Reddit ads
Content / Creative
- Created 4th of July themed ground fiber content
- Created 4th of July themed AIA content
- Created 4th of July themed phone promo content
- Created new ground fiber content
- Created new phone promo content
- Created new AIA content
Email Marketing
- Created 4 Ground Fiber email templates
- Scheduled next SMS drip
- Scheduled next SMS to 1,000 contacts
- Created next SMS message and scheduled
CRM / Automations
- Set the away message across all channels
- Fixed the Fiber Zap that kept failing
Reporting / Analytics
- Created meeting deck (week 1)
- Created meeting deck (week 2, with content from Lexie)
- Gathered numbers for the meeting (week 1)
- Gathered numbers for the meeting (week 2)
- Added Reddit to Looker report (submitted support ticket for account connection issue)
CRM & Pipeline (GoHighLevel)
Pipeline
Automated Lead Pipeline V1
Pipeline Stages
9 stages
Active Conversations
SMS automation active
Lead Source
Facebook
The automated lead pipeline is actively processing new leads from Facebook/Meta campaigns. Automated SMS sequences were firing to new leads, and inbound replies ("Yes", "Stop") were being received. New contacts were being tagged "new lead" and routed through the automated pipeline stages (New Lead > Emailed > Texted > Called > Deal Won/Lost).
Social Media
Facebook
Instagram
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Instagram
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Facebook
Instagram
A connection truly out of this world. Switch to AT&T Business and keep your device and number. Plans starting at just $15/mo per line with credits applied over 24 months. FiberConnect makes it effortless.
Facebook
Instagram
Stop overpaying for business phones. Switch to AT&T Business and get plans starting at just $15/month per line. Keep your number, keep your device, and earn up to $600 in bill credits. FiberConnect makes the switch effortless.
Facebook
Instagram
This could be a game changer for your business. Switch to AT&T Business and earn up to $600 in bill credits. Plans start at $15/mo per line. Keep your number. Keep your device. Just switch with FiberConnect and start saving.
Facebook
Instagram
The smartest move your business can make this month. Plans as low as $15/month per line with AT&T Business. Earn up to $600 in credits over 24 months. Keep your device. Keep your number. Switch effortlessly with FiberConnect.
Facebook
Instagram
AT&T Business locked in the price. You lock in the savings. Plans starting at just $15/mo per line, with up to $600 in credits over 24 months. Keep your number. Keep your device. Switch effortlessly with FiberConnect.